Daimler CEO Dieter Zetsche has called on Formula 1 to up its game in the 21st century, and embrace the numerous new media platforms. Currently dominating the sport with its Mercedes team, Zetsche says the German giant is experiencing “enormous growth” in the realm of the internet. “In contrast,” he told the publication Deutsche Unternehmerborse, “television […]
Read the full story at GRAND PRIX 247
No comments:
Post a Comment