Monday, 29 June 2015

Reader Rights: Ban the grid girls!

MyF1World
The 2015 Monaco Grand Prix caused quite a stir even before Lewis Hamilton’s botched tyre strategy did. It was when ‘grid boys’ took to their slots while waiting for the drivers to join them on the grid. The smart and disruptive marketing idea did make almost every single person sit back and take notice of […]
Read the full story at GRAND PRIX 247

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